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The Ambivalent Consumer: Questioning Consumption in East Asia and the West

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 | #415467 in Books |  Sheldon M Garon |  2006-07-13 | Original language:English | PDF # 1 |  9.24 x.78 x6.24l,1.06 | File type: PDF | 328 pages

 | The Ambivalent Consumer Questioning Consumption in East Asia and the West

|| |"This book is a valuable contribution to the literature on consumption in Japan and elsewhere in East Asia. It is especially useful because it contrasts Asian patterns of consumption with at least a selection of those found in the West―in this case in the Un

In The Ambivalent Consumer, Sheldon Garon and Patricia L. Maclachlan bring together an array of scholars who explore the ambivalence provoked, especially in East and Southeast Asia, by the global spread of "American" consumer culture. As the world's second-largest economy, Japan has long engaged in a vibrant consumerism tempered by deeply held beliefs about morality, thrift, community, and national identity. Its neighbors in East and Southeast Asia-South Kore...

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